CMS Structure


Ghost is a simple CMS and has a fixed structure that you can create with Webflow. There are 2 CMS collection that are mandatory and must be created always: Author and Tag. After those 2 mandatory collections, you can create all the CMS collections you want, but all the collections MUST follow a strict configuration in terms of fields.


Author collections, represents the users that write all the articles of your Ghost blog.

This collection slug must be author. The fields configuration must adhere to the following scheme:

Field Label Field Type Description
Bio Plain text Short bio of the Author
Location Plain text Author’s Location
Mail Email Author’s Email
Website Link Author’s Website
Twitter Profile Link Url to Twitter Profile
Facebook Profile Link Url to Facebook Profile
Picture Image Author’s Profile Image
Cover Image Image Author’s Cover Image


Tags are the primary taxonomy within Ghost for filtering and organising the relationships between your content.

Right off the bat, probably the best way to think about tags in Ghost is like labels in GMail. Tags are a powerful, dynamic taxonomy which can be used to categorise content, control design, and drive automation within your site.

This collection in Webflow must have the slug tag. The fields configuration must adhere to the following scheme:

Field Label Field Type Description
Image Image The cover image associated with the tag
Description Plain text Description of the tag
Color Color The accent color of the tag

Any Other CMS Collection

You can have infinite other CMS collections, they all will be converted as Posts with a specific internal tag in order to be categorized differently. Posts are the primary entry-type within Ghost, and generally represent the majority of stored data.

If you create a CMS collection called Blog in Webflow, this collection will be converted in Posts that have the internal tag #blog.

All the collections except for Author and Tag must adhere to the following schema configuration for fields:

Field Label Field Type Field Configuration Description
Image Image The Featured Image of the post
Excerpt Plain text A short preview of your post content
Content Rich text The content of the post
Featured Switch Indicates a featured post
Visibility Option Options must be:
  • Public
  • Members
  • Paid Members
Visibility restriction of the post
Primary Author Reference Must reference author collection The first author associated with the post
Authors Multi-reference Must reference author collection The authors associated with the post
Primary Tag Reference Must reference tag collection The first tag associated with the post
Tags Multi-reference Must reference tag collection The tags associated with the post